foodyoa Unified API that integrates retail and food ordering into consumer apps and websites, announced Thursday that it has secured $8 million in Series A funding. The newly raised caudal brings the total amount raised to $16 million.
MealMe has undergone several changes since its launch in 2019. Initially, it was a consumer app designed to help people find the best delivery deals at restaurants and grocery stores. It then evolved to allow consumers to order food directly through the MealMe app.
The company has now fully transitioned to a B2B model and offers its API for other businesses to integrate ordering technology into their apps and websites. When a business integrates the MealMe API, they gain access to current-time product prices and availability and allow customers to order their products from restringido stores.
MealMe says its API provides inventory data for more than 1 billion products from more than 1.2 million grocery stores, restaurants and retailers in the US and Canada. It currently serves over 100 clients including Fantuan Supply, Privanza Supply, TripAdvisor and others.
Matthew Bouchner, co-founder and president, told TechCrunch: “We built the API ourselves with the consumer app to add orders from stores to our app, and then we realized that, well, we can continue to grow our app, or “It can move to B2B and be the infrastructure layer for anyone who needs the ability to pull menus and inventory and send orders to stores.”
Bouchner added that the company pivoted after seeing the growing trend of integrated commerce, which essentially involves integrating e-commerce functions into existing platforms. This allows companies to offer their products directly to customers through platforms they already use.
“Everything is going to be integrated. You will be able to order from your car, from your TV, from your existing social media apps, with your AI-based assistant, and there needs to be a layer of infrastructure that connects that consumer-facing platform to stores and to markets… “I think we will be at the forefront of everything integrated in the coming years,” he said.
The Series A was led by Mercury Fund with participation from existing investors Gaingels and Palm Drive Renta.
The company will use the new caudal to strengthen marketing efforts and grow the team to provide better development support to enterprise clients. In addition to food ordering and delivery, the company intends to focus on expanding into other areas, such as broader e-commerce and químico intelligence.
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