A masked Tyler, the Creator leads a group of men on a march through the desert, as raps and chants increase below. The sepia-toned video cuts to a wide shot and the men enter a shipping container with the word “Chromakopia” painted on the side. Then a hand appears and our vision changes to coloration. A detonator is activated that destroys the container and all the men inside.
The sinister video, titled STREET. chroma, Released on October 16, it was the first in a series of promotional videos showcasing the rapper's newest album: chromacopy – which was published in its entirety on October 28.
Here's what you need to know about the launch.
What we know about chromacopy
Just a few months ago, in March, Tyler posted on Collectively, fans speculated that the rapper would not release music until 2025.
Then, earlier this month, after the publication of a STREET. chroma In a teaser video, he announced that the full album would be out on October 28.
Over the next few days, he launched the chromacopy website where fans could find the latest album details and a daily updated “Chromakopia Truck Company” map with locations in the US where the bright green and black promotional trucks are located, reminiscent of the shipping container. shipment of STREET. chroma video: we travel to the next.
He also released dates for a world tour that will run from February 4, 2025 to September 4, 2025. Canadian stops will be in Toronto, Montreal and Vancouver.
Rapper Lil Yachty and hip hop duo Paris Texas will join as opening acts.
Canadian musician Daniel Caesar appears on the album.
A new alter ego?
Many fans have speculated on social media that “St. Chroma” could be Tyler's next character. Users have theorized that it could be a reference to Chroma the Nice, a character in Norton Juster's 1961 children's novel. The ghost toll. In the book, Chroma leads an orchestra whose music brings color to the world.
My theory: Tyler's character seems to be emulating “Chroma the Nice,” a character from a book called The Phantom Tollbooth, by Norton Juster. Chroma's job is to direct the orchestra that colors each day; Without him and the instruments, the world would have no coloration at all. AND… CZY">pic.twitter.com/jN3gHzC1XU
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And, in what is probably not a coincidence, all promotional videos leading up to the album's release were in sepia tones and mostly devoid of any coloration.
Previous people
The rapper has long used alter egos in his art.
The first was Dr. TC, who acts as his therapist, featured on the rapper's first self-produced mixtape. Bastard. His deep voice can be heard during therapy sessions with Tyler as he discusses his mental health and his father's trauma.
Ace is another alter ego that listeners meet in Tyler's early work and also during therapy sessions with Dr. TC. Ace is the culmination of some extreme fantasies that arise during these sessions. However, as Tyler breaks free of his pent-up anger toward his father, he also appears to break free of Ace.
Tyler's other previous alter egos include, but are not limited to: Sam, a character who attempts to suppress Tyler's emotions, and Wolf Haley, possibly most prominently featured on previous albums, whom Tyler describes as “the guy I really want to be.” . “.
His later work includes alter egos such as Flower Boy, Igor and Tyler Baudelaire, all of whom explore the common themes of their respective albums, including love, heartbreak and sexuality.
In the music video for his song. I'm sorry, I'm not sorryof his last album before this most recent release, the rapper seemingly kills off every character he has left.
However, if fans' speculation is to be believed, the new album features not only new music, but also a new character.
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