Remember when Apple blamed EU technology rules, and more specifically the Digital Markets Act, to justify the fact that Apple Intelligence would not be available in the European Union? Perhaps it was just an attempt to turn EU users against their regulators, as Apple Intelligence is coming to the EU in April 2025 along with native language support.
Apple just released iOS 18.1 today with the first set of smart features for recent iPhone, iPad, and Mac models. However, when Apple introduced Apple Intelligence at its developer conference in June, the company said it would be a slow rollout with new industrial intelligence functions initially limited to American English.
And that remains the case today. While Apple Intelligence is not technically in beta, you should set your iPhone or Mac to US English. On the iPhone, Apple also checks to see if your Apple account is associated with a European address. If that's the case, you can't enable Apple Intelligence on your iPhone at all, even if you set your iPhone to US English.
On Mac, it's a different story, as European users can try out Apple Intelligence features starting today. If you have a Mac with an M1 chip or later, you can change the language and enable Apple Intelligence right away. Observers assumed this is because Apple has been designated as a gatekeeper under the DMA in relation to iOS, iPadOS, App Retailer and Safari. macOS was not part of that list.
The company previously announced that support for more languages was on the way, starting with localized English support for other countries in December 2024. Apple plans to add another dozen languages throughout 2025, including French, German, Italian, Portuguese and Spanish.
However, Apple Intelligence will also be available on the iPhone in the EU in a few months. “This April, Apple Intelligence features will begin rolling out to iPhone and iPad users in the EU. “This will include many of the core features of Apple Intelligence, including writing tools, Genmoji, a redesigned Siri with richer language understanding, ChatGPT integration, and more,” Apple wrote in a press release.
From this list, it turns out that all Apple Intelligence features will come to the EU, except… priority notifications? We've reached out to Apple for more details on what won't be coming to the EU, but it looks like it'll be hard to tell any differences. This brings us to this easy question: what was the problem with the DMA again?
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