Amazon Prime Video to introduce ads for subscribers in India from 2025


Amazon Prime Video will start showing ads to subscribers in India starting in 2025, according to the company. Ads on Prime Video were previously introduced in Australia, Canada, Mexico, the UK, the US and some European countries, and Amazon Prime members in India will soon see ads while watching content on the streaming platform. e-commerce giant. Customers who do not want to see ads will have to purchase a more expensive subscription that will be released in the future.

Amazon Prime Video to introduce ads in India from 2025

In a recent update posted on its website, Amazon said it would introduce “limited” ads on Prime Video in India starting in 2025. The company said the ads will allow it to invest in content for the video streaming platform and “continue to increase that investment over a long period.” weather”. These ads will be shown when users watch Prime Video shows and movies.

The company claims that Prime Video will show “significantly fewer ads than linear television and other streaming providers.” In India, streaming providers like Netflix and Disney+ Hotstar offer more expensive ad-supported plans and ad-free plans. Amazon also offers customers a Prime Lite subscription that offers access to Prime Video content at 720p resolution with ads.

Customers who do not want to see any ads while watching content will have to opt for a new ad-free subscription option for Prime Video, which could come as an add-on to the annual Amazon Prime membership fee that is priced at Rs. 1,499 and includes access to Prime Video. The company says this price will not change in 2025 and will reveal the cost of the new ad-free subscription plan in the future.

While there is no word on when ads will be introduced on Prime Video in India next year, Amazon says it will inform Prime members “several weeks” in advance, along with details of the upcoming ad-free subscription and how to sign up. . The change will affect Amazon Prime members, while Prime Lite subscribers, who already see ads on the streaming service, will not be affected.

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